Guide to Photography Portfolio Websites

photos and lens Photo by Stockphoto-graf on shutterstock

A photography portfolio website serves as a virtual door through which a photographer lets the whole world see and admire their skills, creativity, and perceptions. With so many variations available for you, it's essential to select the right platform for your portfolio.

In this guide we will highlight what a photography portfolio is, how to make a good one and present an overview of more than 10 best photography portfolio websites with their pros and cons.

What is a photography portfolio?

A photography portfolio is a special selection of the best work collection showing the creativity and uniqueness in the style of a photographer. It helps clients and employers assess the capability and suitability of a photographer for certain requirements.

How to Build a Good Photography Portfolio

  1. Creation

person holds one photo and others on the ground

Photo by Kostyazar on shutterstock

You can use platforms such as Squarespace or Wix to create an interesting and visually appealing website for your photographic portfolio. These particular platforms provide the most intuitive interfaces and the most flexible templates to clearly define your style and show the best works.

  1. Selection

Theme and Topic

Choose a theme or topic matching your niche or expertise for your portfolio, so that you can showcase your specialization and artistry properly.

Target Goals and Audience

You should clearly outline who your target goals are and the intended audience. Also, present the right content of the portfolio to attract the right clients or employers.

Market Positioning

When positioning yourself in the market, consider the prevailing competitive landscape to ensure that you stand out. Position yourself uniquely by putting an emphasis on your unique selling points, strengtrhs and areas where you are most competent.

Typical Work

Select and present some of your best work to demonstrate your skills, creativity, and style. This will help the client have an idea of your level of expertise.

photos of animals

Photo by Dariush M on shutterstock

  1. Edition

Pay special attention to the composition, lighting, color correction and other post-processing stages while editing each photo. This will help give your portfolio a consistent and professional look.

  1. Pricing Page & Contact Form

Clealrly showcase your services, packages, and rates, on a dedicated pricing page or a section of your website. Provide a contact form to ensure easy communication with prospective clients, and include basic contact information.

  1. Reviews & Testimonials

Clearly display positive reviews and testimonials from your satisfied clients to help build credibility and trust. Outline their feedback and ratings to show the value and quality of your work and  gain confidence in a potential client.

  1. Favorable Last Impression

Finally, end your portfolio website with a positive, memorable closing statement or summary. Make sure also that your call to action is powerful and will encourage visitors to take action by reaching you for some inquiries or hiring your service.

Tips for Creating a Photography Portfolio Website

Outside Opinions

photos in the pad screen

Photo by  Kaspars Grinvalds on shutterstock

Get valuable outside opinions about your portfolio from trusted people or fellow photographers. Their insights will help you improve your portfolio and ensure that you reach a bigger audience.

Photo Sequence

Be mindful and thoughtful when presenting your photographs. Arrange them in a logical sequence to make a visually cohesive, interesting flow that shows your versatility and range.

Great Impressions

Make a good first impression with a visually stunning,homepage or landing page. Use a catchy headline, a striking image, and a clear call to action to engage your visitors and encourage them to explore your portfolio in detail.

Less Is More

You should not stuff your portfolio with lots of pictures or too much text. Be minimalistic and represent only a selection of your best works. Let every photograph stand out and leave a lasting impression to the viewer.

Diversify the Pieces

Include a range of images demonstrating, in different genres or styles, the versatility of your photographic abilities. By including various subjects, compositions, and moods in your portfolio, you will turn out to sound more flexible and appeal to a broader range of potential clients,.


Keep your portfolio updated with fresh material showing development in your  photography skills. Continue to add the latest and best work so your portfolio is dynamic and compelling, encouraging visitors to return often to see your latest creations.

11+ Best Photography Portfolio Websites

1. SmugMug

website of smugmug


Image credit:

User-friendly platform for creating stunning photography portfolios.


  • Customizable templates
  • Integrated e-commerce functionality
  • Unlimited storage space.
  • Reliable and secure backup options


  • A paid subscription is required for advanced customization

2. Adobe Portfolio

website of Adobe Portfolio
Image credit:adobe

Provides seamless integration with Creative Cloud tools


  • Integration with Adobe Creative Cloud
  • Simple and intuitive interface
  • Access to Adobe Fonts and Behance


  • Limited flexibility compared to other platforms

3. Behance

website of Behance

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A leading platform for showcasing creative work.


  • Free
  • Large creative community and exposure
  • Opportunity to collaborate on projects


  • Lacks NFT support

4. Weebly

website of Weebly

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A user-friendly website builder with responsive templates for showcasing photography portfolios.


  • E-commerce features for selling prints and products
  • Mobile-responsive design
  • Intuitive drag-and-drop interface


  • Has issues with image editing

5. PhotoShelter

website of PhotoShelter

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Robust platform for photographers with e-commerce capabilities.


  • Extensive e-commerce features
  • Customizable galleries and portfolio layouts
  • Image watermarking and copyright protection
  • SEO-friendly tools for better visibility


  • Higher pricing plans for advanced features
  • The steeper learning curve for beginners

6. Zenfolio

website of Zenfolio

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All-in-one solution for photographers with e-commerce capabilities.


  • Integrated e-commerce functionality
  • Customizable portfolio website
  • Client proofing and selling features


  • Limited template options
  • Extra cost for additional features

7. Squarespace

website of Squarespace

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Popular website builder known for its sleek and modern designs.


  • Supports blog pages
  • Fairly priced
  • Stylish and professional templates


  • No built-in client-proofing feature

8. Wix

website of wix

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Versatile website builder with visually appealing templates.


  • Drag-and-drop interface for easy customization
  • Wide variety of templates
  • Free plan available


  • Templates that cannot be easily swapped.

9. Format

website of Format

 Image credit:

Portfolio-focused platform with minimalist and clean designs.


  • Modern and minimalist templates
  • High-quality image display
  • Built-in blogging features


  • Limited e-commerce options
  • Lack of advanced customization

10. Carbonmade

website of Carbonmade

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Simple and elegant portfolio website builder.


  • Clean and visually appealing templates
  • Easy uploading and organizing of images
  • Social media integration


  • Similar appearance among completed portfolios

11. WordPress


website of wordpress

Image credit:

Versatile content management system for building photography portfolios.


  • Highly customizable with numerous themes and plugins
  • Strong SEO capabilities
  • Large community and support


  • Slow
  • SEO Ranking is poor


A photography portfolio website is a essential for your success in showcasing your photography skills and attracting potential customers. Now, you've known the best photography portfolio websites; you can decide on which platform you'll choose for your needs.

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